New Brand, Snaplicity, is really a Simplicity that's red with Snapper decals. We recieved our first 2004 tractors last week and we're kinda proud of them. The models available from Snapper are the Broadmoor,Conquest, and the Prestiege, however Snapper uses names as LT1644,GT2354 etc on their models. The biggest impression the tractors left on me was the steering which is so easy and also a short turner. I like the RED colors better than the Orange ( no offense to Simplicity guys, just my opinion ). We're down here in Snapper country and I think they'll sell great, and we all know they are quality built machines.